1
Lead with the merchant's intent, not our feature list
Trello saw a 36% completion lift from persona segmentation. The 4 personas below were derived from LocaleFlow installs by clustering on first-month language additions: 1 lang, EU bundle, Asia, exploring. Defaults differ per cluster, so the next screen is already correct.
What brought you to LocaleFlow?
Pick the closest match. We will pre-configure languages, blacklists, and price rounding so you can be live in one click.
2
Show the consequences of the choice immediately
The summary box reflects the selected persona in real time. Merchants who can see what is about to happen are 3x more likely to commit. Polaris pattern: Banner-success after a decision.
Based on your pick, we will:
Add Spanish as your first language (you can add more later)
3
Persona-tailored social proof, not generic counters
Each persona shows the most relevant testimonial. "Made €4.2K from Spain in month 1" lands harder for the EU persona than "trusted by 12K stores". Shopify allows merchant testimonials in onboarding.
"We added Spanish in 3 minutes. By month 1 we had €4,200 in orders from Spain we never would have gotten."
Marta R. · Founder, Llum Cosmetics · Barcelona
4
Dismissible escape hatch satisfies Shopify's "Remind me later" guidance
Required by Shopify onboarding spec when the flow is more than one step. Plain button styling, low pressure, pushes setup to a checklist on the dashboard.
V2 thesis: different merchants come to a translation app for very different reasons. Asking once at the top, then reshaping every downstream default, prevents them from drowning in irrelevant options. Persona segmentation is the single intervention with the strongest documented activation lift in B2B SaaS onboarding.