LocaleFlow onboarding: 5 prototypes
Goal: 10x merchant onboarding to active translation while staying inside Shopify Polaris. Built 2026-05-04 from the current welcome screen audit.
What's there now
- Two "Welcome to LocaleFlow" sections (one banner, one card) saying nearly the same thing
- No language picked yet, but "Create demo translations" assumes one is set in Settings (hidden hop)
- "Why LocaleFlow" feature grid is generic copy, no merchant data
- "How it works" 4-step block is a description of what they will do later, not progress
- Resource type chips at the bottom are unexplained
- One CTA "Start translating" with no time-to-value promise
What the research says
- Shopify: max 5 steps, dismissible, value-first, request data only when needed (source)
- Interactive flows = +50% activation; users hitting value in 5–15 min retain 3x (source)
- Persona segmentation drove +36% completion at Trello (source)
- Weglot promises a multilingual store in 5 minutes — that is the bar
- 75% churn in week 1 if no engagement; 90% if no engagement in 3 days
Variant 1
Live preview first
Translate their #1 product in 8 seconds before any setup. Show side-by-side, then ask for the rest.
show-don't-tell
8s TTV
Variant 2
Persona / goal segmentation
Pick a goal (1 language, EU rollout, Asia, exploring). Defaults, language set, and CTA reshape per goal.
+36% pattern
tailored
Variant 3
Auto-detect smart defaults
Read store geo, currencies, top buyer countries. Pre-fill everything. One button: "Translate now".
zero typing
1 click
Variant 4
Shopify-native setup checklist
Mirrors the Shopify admin home Setup Guide pattern. Auto-completes as merchant acts. Dismissible.
familiar
5 steps max
Variant 5
Split-screen interactive demo
Controls on the left, live storefront preview on the right. Pick a language, watch the page repaint.
interactive
+50% pattern
How to read these prototypes: hover any orange numbered pin to see the reasoning behind that change. All variants stay inside Polaris components and tokens. Color, type, spacing, button shape, banner pattern, callout card, and step list mirror Shopify admin v13.